How to Grow an Event Decor Business
So you want to start an event decor business, but how do you grow something like that from scratch? You know you’ve got an eye for design, but the process of putting yourself out there and growing a client base can be overwhelming.
After several years of trial and error, I found four things were crucial in my success. The four steps to grow your event decor business are:
Do your research and find a niche.
Build a portfolio.
Collaborate with local businesses.
Take every opportunity to show off your work.
Do your research and find a niche
Finding a niche is so important because there are so many niches you can pick from. If you try to do everything, you won’t have the focus to be exceptional at any one thing.
When you pick a niche, you can put all your energy into becoming the best provider of that particular decor or service, which will make you stand out.
You could be known for your stunning balloon garlands, your whimsical floral arrangements, or your ability to put together the best boho-chic weddings. It doesn’t matter what you pick, all that matters is that you’re fulfilling the needs of a specific type of client. When you’re the best in your niche, everyone who wants that type of service will come to you!
And remember, finding a niche is just about getting started. You can always expand your services and offerings in the future, but getting super focused is the easiest way to break into the market.
I got my start by filling a niche demand for marquee letters. At the time there were no other suppliers in my area, so of course everyone who wanted marquee letters had to come to me! And when other providers eventually popped up, I had the experience to provide better quality letters and delivery.
So remember, niche down to level up your business!
Build a portfolio
Building a portfolio is the next important part of growing an event decor business. How else are you going to show people what you’re capable of?
Starting building displays, creating decorations, and taking as many pictures as possible! If you don’t have real orders yet, create displays at your own house or for your friends and family.
I know it can seem like a waste of money, but look at portfolio-building as an investment. The more amazing your portfolio looks, the easier it will be to wow your prospective clients and book those orders!
Social media is the easiest way to display your portfolio. Platforms like Instagram and Facebook are great for showcasing your work and connecting with your customers at the same time. If you like creating content, Youtube, Tiktok, and Pinterest are also great for marketing your work. Don’t worry about doing it all,m just pick your favorite platform and show off that portfolio!
You should also consider showcasing your best work on a website. It doesn’t have to be super expensive or fancy, but having a professional website will help gain your client’s trust.
Collaborate with local businesses
Event decor is a pretty location specific business. You’re most likely going to be decorating for people in your surrounding communities. So how do you get your work in front of those people?
The best way I’ve found is to collaborate with local businesses. Other businesses already have an audience made up of your community, so why not leverage that audience? You get to help out other businesses by providing your services, and in return you get a whole bunch of new eyeballs on your work! It’s a win-win scenario.
You can collaborate with individual businesses or with special events like shows and fundraisers. I’ve worked with venues, photographers, event planners, caterers, bakers, and even other decorating professionals in different niches.
Remember, it’s all about community over competition. I really believe we are stronger together, and collaboration helps everyone grow.
Take every opportunity to show off your work
When you’re just getting started, be a yes-person! There’s so much opportunity out there to show off your work, you just have to take advantage of it.
Now obviously, you can’t literally say yes to every single thing. But don’t make excuses about why you can’t show up. If you want to be successful and grow your business, you need your work to be seen and you need people to be talking about you!
You never know when you might make a useful connection or find some new clients, so keep an open mind and say yes to as many opportunities as possible. Worst case scenario, you’ll get some practice setting up your decor, best case scenario you’ll gain some new clients!
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