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How to Plan a Photoshoot Collaboration | Grow your Decor Business

Photoshoot collaborations are one of my favorite ways to market and grow your business. A staged photoshoot not only puts your best work on display, it also allows you to network with other professionals in your area and create valuable relationships.

Read on or watch the video below to learn more about what exactly a photoshoot collaboration is, how it can help your business, and how to plan your own collab!

What is a photoshoot collaboration?

A photoshoot collaboration simply means organizing a group of event professionals to create a mock-event and showcase each vendor. For example, you can organize a photoshoot featuring your own decor, a photographer, a florist, a venue, models, wedding dresses, hair/makeup artists, catering, etc. It can be as big or small as you like. The more people involved, the more complicated it will be to plan

How can photoshoot collaborations help your business? Isn’t it bad to work for free?

Photoshoot collaborations are an investment.

While you won't be paid for a photoshoot collaboration, don't think of it as working for free. Instead, think of the photoshoot as a marketing investment.

Since you have complete control of the display (as opposed to filling a client's request) you can choose to show off your very best work. This is a great time to try out new techniques or put together a bigger display, because the photos will attract new clients and help you sell those bigger, better displays.

Photoshoot collaborations help build industry relationships.

Collaborations also help with networking and building relationships with other vendors. By working as a team, you’re able to create a bigger display that you could by yourself. The photoshoot has more “wow” factor and all the participants benefit from that.

After working together, all the participants in the photoshoot gain access to each other's clientele. Someone might see your work posted on a different vendor's social media and decided to reach out to you, and vice versa. It's a win-win marketing situation.

Photoshoot Collaborations are more likely to be published.

Magazines and newspapers love to feature local businesses. And after you and your new friends work hard to put together an amazing photoshoot display, it will definitely be worthy of publication. Make sure to reach out to local publishers to see if they'd be interested in featuring your work!

How to organize a photoshoot collaboration

  1. Step one - Network and reach out to find other vendors who could benefit from participating in a photoshoot. Get creative! There are tons of different professionals who could benefit. A few examples are a florist, a furniture/party rental company, photographer, videographer, drone videographer, etc. Most likely you'll want to reach out to other vendors who are in a similar stage of business as you. So if you're just starting out, try to find some other brand new businesses. If you've been around for a while and have an established clientele, you could try connecting with some larger businesses.

  2. Step two - Decide on a budget. You'll want to think about how much money you're able to invest in the photoshoot in order to plan accordingly. While you might be tempted to cut corners a bit since this isn't for a client, I wouldn't recommend it. Remember, the whole point of the photoshoot is to show off your best work. So go for premium products and don't skimp on the display. You'll make your money back when clients start calling to book with your company!

  3. Step three - Find a photoshoot location. You can do a photoshoot anywhere from a public park to a grand venue. If you choose to go with an event venue, they can be a part of the collaboration. Not all venues will want to work with you, but keep reaching out and you'll definitely find someone willing to give you space in exchange for the photographs. Again, it's free marketing for their space!

  4. Step four - Consider how much time you'll need. Since you might be using this photoshoot to show off new inventory or a display you've never made before, it's important to practice ahead of time and give yourself enough time to set up on the day of. Time is crucial, and all the collaborators will rely on each other to work in a timely manner.

  5. Step five - Hire models. Models are not a necessity, but having a model in the photographs will bring the display to life. When potential clients see a model, it's easier to envision themselves in the scene, which makes them want to hire you! If professional models aren't in your budget, don't worry. You can ask a friend or two if they'd like to participate, and they'll usually say yes. Who doesn't want professional pictures in front of a killer display? You can also look for new models who want to build their portfolio. Often newer models will be happy to collaborate for free just to get the photos. If you're working with a bridal gown shop, they often have their own models who they can provide or recommend.

  6. Step six -Plan and share the timeline for the photoshoot. If you're the person organizing the photoshoot, you'll want to provide all the participants with a timeline for the day. This way everyone is aware of the time commitment and can work efficiently. It's a good idea to include arrival and departure times for the day, as well as specific times for each collaborator to be working.

  7. Step seven - Share the final photos with credit to all collaborators. This is the time to share, share, share! On social media you can post all the awesome pictures from the photoshoot. Remember to credit everyone who participated in the photoshoot. This is easy if you send out an email with everyone's social handles. This is also the time to reach out to any local publications to see if they are interested in publishing your work.

And that's it for photoshoot collaborations! If you're looking for a fun way to market your business and make some new friends, a collab is a great way to go.

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