After working in the wedding industry, I found my passion and fell in love with decor. It was this love that led me to open my own event planning and decor business in 2015. I grew my business from scratch and now have experience as an event planner and celebrity decorator working with clients including the Philadelphia Eagles, Flyers, and Sixers; and companies like PHL CVB, Comcast, Amazon, and KPMG.
But when I first started my decor business, I’ll be 100% honest: I was pretty lost. I was so inspired and had exciting ideas, but I didn’t know how to make them happen or where to buy the materials I needed.
I was also lost when it came to the “running a business” part of the whole thing. I just wanted to make cool decor. Now I have to crunch numbers?
I put in a lot of hard work and invested in my education through university studies (I earned a degree in marketing) and master classes. I also learned about the power of a good social media strategy and, as a result, saw 85% of my business inquiries coming from social media.
I was finally able to go from doubtful decorator to savvy entrepreneur.
And over time, the number of people asking me for advice and “how-tos” on social media became so large, I realized I needed to share my knowledge. And that’s how Decor Lab School was born!